Turning Design Setbacks to Strengths.

By Posted in - Changing Business of Design & Design Biz Unleashed on February 27th, 2014 postitnote


Some of your biggest mistakes may turn out to be your best successes.

In 1968, a 3M researcher attempted to refine adhesive tape. Despite all his efforts, he only came up with a tacky paste. This did not make for the most successful tape.

It wasn’t until a few years later that another 3M scientist found a use for his slightly sticky adhesive. The man was a member of his church choir and needed a solution: he constantly lost his bookmark from his hymnal, so the yellow sticky note was born.

In 1980, the Post-it Note hit store shelves and has been a success ever since.

Wouldn’t it be nice if our happenstances were hugely successful products born of mistakes? With the right perspective, it is easy to turn business stumbling blocks into a household name.

1. Keep your eye on the prize.

Even though we have most likely heard the story The Tortoise and the Hare as a child, it is sometimes easy to forget its wisdom: slow and steady wins the race. 

If your interior design business is experiencing failures, do not feel defeated. Frustration is something that all business owners have to deal with from time to time. Hitting roadblocks only means you are closer to your goals because each closed door helps you refine your product and process.

Ultimately it is the end goal that matters, not the bumps along the way. If you keep important business milestones at the forefront, you and your team will stay focused on the things that are most important, not individual results.

2. If it is out of your control, then forget about it.

Staying up at night to worry about a client that is so picky you will never be able to please them, or feeling anxious about the delayed arrival of furniture due to inclement weather, is only going to take years off of your life and sink the morale of your entire team.

Some things are just out of your control, you cannot please everyone, there will be life events that push you past your deadlines, and circumstances that seem like they will prevent you from ever reaching your goals. Like everything in life, business setbacks are just setbacks and often very temporary. Spend less time worrying about things that can’t be changed, and give more energy to business projects and clients that really matter. 

3. Beauty is in the eye of the beholder.

Sometimes business mistakes can be turned into strengths by simply shifting your perspective.

Maybe you have a hard time retaining clients because they never really seem to get your “style.” Find a different market. It could be that you were too focused on selling your design services to a small demographic, that you missed other opportunities. Only the best things come from authenticity, don’t change your style just because a customer doesn’t get you — go find those clients who do.

If you ordered pillows for your store that did not turn out the way you imagined them, repurpose them or market them to someone who might appreciate them.

Everyone is different and has unique tastes. Instead of giving up, think outside of the box. If you practice positivity, business mistakes are only newly created opportunities.

 

 

 

 

 

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