4 Tips to Help Interior Designers Improve Their Brand.
One of the most important decisions you as an interior design business owner will make is to build a successful brand. Strong brands attract clients, guarantee repeat business and ensure your continued profitability.
Like never before, your brand is more than just a 9-5 commitment, it is personal.
As the co-founder of crowdSPRING, Ross Kimbarovsky explains it this way. “A brand is the sum total of the experiences your customers and potential customers have with your company . . . Your brand lives in everyday interactions with your customers, the images you share, the messages you post on your website, the content of your marketing materials, and in your posts on social networks.”
To make your brand successful here are 4 tips to improve your design business through strong personal branding.
4 Tips to Build a Better Brand
1. Be Authentic
With all the great business advice swirling around, it is comforting to know that at the bottom of all of it, we need to be real. Authenticity encourages designer-client relationships, promotes loyalty, and maximizes your chances of those clients buying from you.
2. Improve Your Attitude
Have you ever thought about the way you respond to someone when they ask you, “How are you doing?” Typically our mind races to the all of the day’s challenges. “I am swamped with work.” “I am so tired.”, “That furniture shipment never made it this week and my client has a party this weekend.” Or, even “This client is making me crazy!”
It is not hard to figure out why you are so busy and some days, busier than others. Just look in the mirror. Whatever is on your to-do list that day is probably because you put it there. You dictate your schedule, therefore, what you spend your time doing reflect the relationships you value and the goals you want to accomplish. So your brand is you because it’s systemic, growing out of the daily choices you are making about your business.
To have a thriving design business brand you must have a thriving personal one.
Next time you are asked about your day, consider responding with “I am great!,” “I am grateful to be here,” or, “I love what I do.” Your personal brand plays a major role in customer interest and client satisfaction so how you reflect your brand is critical. If a potential client likes how you conduct yourself personally, then chances are they will hire you professionally.
3. Be Reliable
With any strong brand, your design business services, products you sell and clientele you are targeting should be consistent with your website and your design portfolio. For personal branding, consistency is communicated by making good on all of your promises.
Building trust through personal branding increases business opportunities and strengthens your relationships in the design industry. Building a strong brand starts with you.
4. Build a Family
Our generation’s most successful companies know the benefit of establishing a strong community. Look at Apple as an example. Apple’s customers are loyal, so much so they have even been called “devote.” Talk about having your brother’s back. Apple’s customer loyalty is legend. When clients and customers defend their loyalty to your brand, you’ve done it right.
Consider leveraging your interior design brand on social networks such as Pinterest, where you can display your personal design esthetics while communicating with potential customers. Or, give prospective clients behind-the-scenes access to your business through Instagram. Both social networks are design driven. They give you access to customer conversations and to gauge loyalty, so you not only promote your personal brand, but can make adjustments when needed.
Even if you believe business is not 100% personal, and you prefer to take a more traditional approach to branding, you can still accomplish personal and professional goals through a powerful personal brand. After all, it is easy to just be yourself!